{"id":389,"date":"2021-12-20T11:04:35","date_gmt":"2021-12-20T10:04:35","guid":{"rendered":"https:\/\/iprospectgmp.dk\/?page_id=389"},"modified":"2023-12-11T14:28:07","modified_gmt":"2023-12-11T14:28:07","slug":"campaign-manager","status":"publish","type":"page","link":"https:\/\/gmp.iprospect.com\/sv\/campaign-manager\/","title":{"rendered":"Campaign Manager 360"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Category_Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Campaign Manager 360<\/h1>\n<p class=\"card-text\">Campaign Manager \u00e4r en adserver fr\u00e5n Google Marketing Platform. Den anv\u00e4nds av annons\u00f6rer f\u00f6r hantera kampanjer och annonser.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;F\u00e5 ett erbjudande p\u00e5 en licens f\u00f6r Campaign Manager&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Kontakta oss&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/iprospectgmp.dk\/wp-content\/uploads\/2021\/12\/Campaign_Manager_logo_500x500-300&#215;300.png&#8221; alt=&#8221;Campaign Manager Logo 500&#215;500&#8243; title_text=&#8221;Campaign_Manager_logo_500x500&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Category_Body&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Vad \u00e4r Campaign Manager?<\/strong><\/h2>\n<p>Campaign Manager \u00e4r Google Marketing Platforms adserver. Den kan anv\u00e4ndas av annons\u00f6rer f\u00f6r kampanj- och annonshantering. Med Campaign Manager till hands f\u00e5r du en hel rad verktyg i verktygsl\u00e5dan som kan hj\u00e4lpa dig att hantera dina digitala kampanjer \u00f6ver flera plattformar \u2013 inklusive annonsvisning, m\u00e4tning och rapportering.<\/p>\n<p>Den l\u00e5ter dig centralisera hanteringen av dina annonser s\u00e5 att du f\u00e5r \u00f6verblick \u00f6ver dina aktiviteter p\u00e5 ett st\u00e4lle. Dessutom \u00e4r Campaign Manager anv\u00e4ndbar f\u00f6r att rikta dina annonser, samtidigt som den ger en \u00f6versikt \u00f6ver din kampanjdata.<\/p>\n<h2><strong>F\u00f6rdelar med Campaign Manager?<\/strong><\/h2>\n<p>De olika funktionerna i Campaign Manager inkluderar bland annat traffikering, som kan anv\u00e4ndas f\u00f6r att hantera dina annonser p\u00e5 olika medier och plattformar fr\u00e5n en central plats.<\/p>\n<p>Detta \u00e4r s\u00e4rskilt en f\u00f6rdel om du vill skapa ett tydligt sammanhang i dina annonser \u00f6ver olika plattformar. Campaign Manager kan faktiskt hj\u00e4lpa till att st\u00f6dja ett enhetligt uttryck oavsett om det \u00e4r annonsering p\u00e5 t.ex. YouTube, onlinevideo, display eller appar. Just denna funktion bidrar ocks\u00e5 till att du som annons\u00f6r kan spara tid p\u00e5 administrativa uppgifter och ist\u00e4llet fokusera p\u00e5 att skapa v\u00e4rde f\u00f6r dina kunder och optimera dina annonsk\u00f6p.<\/p>\n<p>Vidare inneh\u00e5ller Campaign Manager ocks\u00e5 en rapporteringsfunktion, som \u00e4r ett verktyg f\u00f6r att visa data f\u00f6r annonserna p\u00e5 de olika plattformar som k\u00f6rs via Campaign Manager. Med Rapportering organiseras data p\u00e5 ett anv\u00e4ndbart och \u00e4ndam\u00e5lsenligt s\u00e4tt, s\u00e5 att du kan f\u00e5 en inblick i dina annonsers prestanda samt f\u00e5 insikt i vilken roll specifika plattformar spelar i dina konverteringar. Det g\u00f6r ocks\u00e5 att du kan h\u00e5lla ett \u00f6ga p\u00e5 att medierna levererar de visningar du har k\u00f6pt fr\u00e5n dem. Du kan sp\u00e5ra alla typer av konverteringar fr\u00e5n olika stadier av din kundresa, och genom att sp\u00e5ra klick och visningar kan du f\u00e5 en uppfattning om hur dina annonser presterar.<\/p>\n<p>Dessutom inneh\u00e5ller Campaign Manager verifieringsfunktionen, byggd f\u00f6r att hj\u00e4lpa dig h\u00e5lla reda p\u00e5 det \u00f6vergripande beteendet f\u00f6r dina annonsvisningar. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00e5nga upp eventuella fel vad g\u00e4ller taggning och se till att dina annonser visas korrekt s\u00e5 att de matchar dina \u00f6nskem\u00e5l och f\u00f6rv\u00e4ntningar.<\/p>\n<p>Om ett fel rapporteras har du m\u00f6jlighet att \u00e4ndra din annons, som sedan kommer att uppdateras p\u00e5 alla plattformar. Detta g\u00f6r att eventuella fel kan korrigeras snabbt och enkelt och beslutsfattande kan ske l\u00f6pande utan problem. N\u00e4r det g\u00e4ller annonsvisning kan dessa ocks\u00e5 aktiveras inom en kort tid i Campaign Manager.\u00a0<\/p>\n<h2><strong>Varf\u00f6r v\u00e4lja Campaign Manager 360?<\/strong><\/h2>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\"><span class=\"EOP SCXW111932486 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\"><span data-contrast=\"auto\" xml:lang=\"DA-DK\" lang=\"DA-DK\" class=\"TextRun SCXW9848073 BCX0\"><span class=\"NormalTextRun SCXW9848073 BCX0\">Sammanfattningsvis \u00e4r Campaign Manager perfekt f\u00f6r att centralisera dina aktiviteter s\u00e5 att du kan skapa en r\u00f6d tr\u00e5d i din annonsering. Genom att konsolidera hanteringen av dina annonser kan du effektivisera dina kampanjer och s\u00e4kerst\u00e4lla att de visas p\u00e5 r\u00e4tt s\u00e4tt f\u00f6r r\u00e4tt kund p\u00e5 exakt r\u00e4tt webbplats. Du kan f\u00e5 v\u00e4rdefulla insikter om hur effektiva dina annonser \u00e4r genom att m\u00e4ta klick, visningar och omvandlingar. Dessutom kan du kontinuerligt optimera dina annonser baserat p\u00e5 de data som Campaign Manager f\u00f6rser dig med, och dina uppdateringar \u00e4r integrerade p\u00e5 alla plattformar. <\/span><\/span><span class=\"EOP SCXW9848073 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;F\u00e5 ett kostnadsfritt erbjudande f\u00f6r Campaign Manager-licens&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Manager 360 Campaign Manager \u00e4r en adserver fr\u00e5n Google Marketing Platform. Den anv\u00e4nds av annons\u00f6rer f\u00f6r hantera kampanjer och annonser.Vad \u00e4r Campaign Manager? Campaign Manager \u00e4r Google Marketing Platforms adserver. Den kan anv\u00e4ndas av annons\u00f6rer f\u00f6r kampanj- och annonshantering. Med Campaign Manager till hands f\u00e5r du en hel rad verktyg i verktygsl\u00e5dan som kan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/pages\/389"}],"collection":[{"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":7,"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/pages\/389\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/pages\/389\/revisions\/875"}],"wp:attachment":[{"href":"https:\/\/gmp.iprospect.com\/sv\/wp-json\/wp\/v2\/media?parent=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}